Easiway all the way

A new year is upon us. The air is fresher, the sky is bluer and the night is dreamier.

We hope your holidays were splendid.

Some of us at Easiway spent it winning on a Netflix marathon or diving into the warm bosom of our living room couch. Others were more out there on diamond shores of Vietnam or hunting the northern lights in Iceland.

2017’s finally here and Easiway is more than ready to ride with you.

We will continue to help you to move as planned on your schedule seamlessly.

With our cross-border shuttle service, we want you to get home to your families in time for dinner because you can book tickets ahead and save a seat.

Not only that, we want you to commute across the border between Hong Kong and Shenzhen at an affordable price with ticket prices starting from 38 CNY.

On our premium chauffeured rides, we want you to stay focused on business until you arrive. Just so you know, we offer rides that cross the border and those that don’t.

After a long flight, we want you to transfer to your hotel hassle free with the help of Easiway’s professional chauffeurs.

We want everyone to travel Hong Kong and Shenzhen area easily even if you are not a fluent Chinese speaker. Our services are available in English, Korean and Chinese.

We will continue to make your travel better and seek solutions. We are currently building a platform aimed at connecting transport operators so our pool of rides will grow for you.

It will take a while, but we are getting there. Taking small steps at a time, we will look back and see how much we have accomplished soon enough.

Since it’s a new year, we are allowed to say something cheesy. So here it goes:


Dear valued customers,

Thank you for sticking around.

There is no Easiway if there is no you. We won’t forget that. EVER!

This year will be great for us and it will be marvelous for you, too. We just can feel it in our bones.

Your feedback is always welcomed. Ride with us and we will help you get there.

We can’t say this enough: Thank you. Thank you. Thank you!

Faithfully yours,
Easiway team

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Easiway is the thing with feathers

by Lindsey Bieda (https://flic.kr/p/4XpXsV)

By Lindsey Bieda (https://flic.kr/p/4XpXsV)

That hopefully perches in the soul of our customers,
And drives the tune without the words,
And never stops at all.

What do you think of when you see a bird?

We think of freedom, absence of barrier, speed, easiness, friendliness and movement. Everything that defines Easiway.

To make things even better, we added the vibrant color of green mint in our logo to exude the delight of freshness and lightness.

And, voila!

Easiway Logo

Easiway makes your ground travel a seamless one on your schedule, even across the border between Hong Kong and Shenzhen. We offer premium chauffeured rides and cross-border shuttles that travel in the two regions.

Select time, date, locations and you’re good to go. Easy as 1-2-3. Also, our service is available in Chinese, English, Korean and Japanese so travelling is more approachable. We understand that China can be challenging especially for foreign travelers.

The idea of a bird flew into our minds when one of Easiway’s earliest members gave a beautiful ceramic bird to Kay, our CEO, as a token of “Let’s make this new business fly!” It’s funny how a small act of appreciation can lead to a brand.

The bird’s still dangling in our office window as we speak. It may be small, but it symbolizes why we started this business. We want to make people move as planned. 

Easiway Bird

This logo not only represents the product, but also the culture that its makers breathe in.

It doesn’t matter how old you are, where you’re from or when you joined the team. We love how anyone can bring new ideas to the table and no one will make it seem less important.

It’s lovely how we can also build  a new culture of a company aimed at bettering a travelling solution for our customers.

We listen. We share. We communicate. We try hard to keep this culture alive.

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A room of one’s own for females at startups


Step inside our office. I’m easy to spot because the only girl there is me. Yeah, you guessed right. I’m not a developer.

What’s that like?
Well, at first you do a little feel left out when everyone else is hustling each other on the Play Station, being guys! But soon enough, you find yourself joining the game and doing not bad.

You also get to feel less guilty for being too full to finish your lunch because someone will take it. FACT: Men eat more than women. ….Well okay, most of the time.

You’re flattered when not one, but THREE brainy developers go out their way to help you just to get your new desktop up and running. It’s super fast and the most high-end program I regularly use is Microsoft’s Excel. It’s just awesome. I have the best computer in the world.

It’s not always rainbows and butterflies
Developers are creators every day and as the log knows it, there’s always evidence. But for marketers and PR specialists like myself, we build relationships and our effort doesn’t always meet the eyes.

It’s a bummer, but sometimes we feel like we are not contributing enough.

While talking to a bunch of people at startup networking events, I realized that the majority of those who battle with this feeling are women. It’s no secret that women account for a very small percentage of the world’s software developers. Many of them are pressured to prove something like the developers do.

It also a bummer that being a girl means that it’s sometimes harder to get attention.

Last year, I was in charge of a booth at a startup conference. One of our developers was kind enough to help out with the heavy lifting. I was supposed to do most of the talking but whenever he contributed to the conversation (which I have no problem with), I just could feel all of the visitors’ attention getting locked to him. Their body would gradually turned away from me. He is a buff, tall and older guy. That’s everything I’m not.

So, so what!
The real demon reveals its face if you let it bother you. It’s easier said than done. But if your team believes in you, the battle is won.

Communicate. Then, your boss and teammates will understand that your efforts takes its time to surface. Share what you have been doing and why simply over lunch or coffee. Those who matter will value you and your work.

Well, if your team doesn’t? Something’s terribly wrong.

How do you make your team believe in you?
Public Relations was the only area I was familiar with when I stepped foot in this company. But in the beginning, there was nothing to talk about to the press or public. The aforementioned OH-MY-GOD-I-AM-SO-WORTHLESS phase took me away.

Resenting the defeat, I started testing our Easiway app hundreds of times, constantly showering the developers with questions. Because the app allows users to book cross-border rides between Hong Kong and China, it’s quite complicated, especially for first timers. Complex immigration check regulations, visa issue and so much more are involved.

I was devoted to understand the whole picture and help users to feel at ease during the booking and traveling process. Many of our customers are foreigners and they tend to get dazed and confused by the border crossing. So was I.

It was a tedious process, but I was determined. I have helped customers so many times that they shared constructive feedback. I voiced it to the developers and they would listen and reflect it on the product. I found myself contributing to our business every day.

And, now I have evolved into a service designer. Thanks to my passion for this service and our customers, all the things that needed to be done by a service designer came naturally to me.

With confidence, I can say that my teammates believe in me as I do in them. With their support, I am growing and making a difference and gender has nothing to do with it.

Written and photo by: Euna Lee, Communicator of Easiway

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Easiway Bus Wrapped in Beauty

Being in a startup has its perks. One thing is that you appreciate everything around you. No matter how small that thing is.

Last Monday, our team members gathered around to see one of our buses getting wrapped up into a beauty. It was late, but everyone was jumping up and down with excitement. We really can’t help ourselves.

Beautiful smiles? Check!

Beautiful smiles? Check!

The job went on until 4 am the next morning. The wrapping had to be done at night because it’s sunny in China. It was a long work and we really appreciate the master hands and their dexterity.  (Thank you again and again.)

Easiway Bus

Easiway Bus

The master hands had to meticulously stick the large pieces in sync and poke holes to get rid of the air bubbles one by one. There were a lot of sticking and un-sticking all night.

Annnnd, finally VOILA!

Easiway Bus

The beauty has spread it wings! And, it looks even better in the sunlight.

Easiway Bus

This marks yet another new beginning of Easiway’s drive to ease the tedious commute between Hong Kong and Shenzhen.

For those of you who do not understand Chinese, the bus says “Spend Less, Get More” and “Book shuttle buses and vans that cross the border between Hong Kong and Shenzhen.”

Book a ticket cashless on the Easiway app and save a seat. You don’t have to wait for the next bus in case the closest one is full. The app shows where to get the tickets printed and where to board the ride. It’s in English, Korean and Chinese so everyone can enjoy.

Want to see Easiway’s next move? Stay tuned!

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Try Not to Fall, Easiway Team!

What happens when Easiway’s whole team member meet up in one place? We all go hiking! Not just any hiking: the near-death-experience kind!

This is a photo of us before we knew what we’re getting ourselves into. Look at us! Happy as a clam.

The sun, the hike? Not a problem! ...or we thought so...

The sun, the hike? Not a problem! …or we thought so…

Then we hit a downfall. We thought our guide was joking when he asked us to go down this steep slope with only branches to hold on to.

The great downfall

There was a lot of screaming.

We thought he was joking again when he asked us to climb this.

The climb

Rina ninja-ing her way up.

Only when we thought it was easy from now on, we had to go through this.

Holy cow!!! I’m high.

Of course, it’s the only way home.

Only if my legs were longer…

We stared at the sea that followed us and hoped that a boat would save us.

Come to us, boat!

But it only told us  to “Dream on.”

I've never seen so many rocks in my life.

Aaaaannnnnnnnnnnnnnnnnd, the walk goes on.

Even during this madness, being the positive people that we are, we took some time to appreciate the view! Have to say, we are dreamers.



I wonder where this sea takes us to

I wonder where this sea takes us to.

Summer time!

Summer time!

Yes, we almost died due to the heat, but the view from the top was breath taking.

Mother nature

We love you, mother nature!

My favorite shot of the day!

My favorite shot of the day!

Easiway team!

That victory shot when you’re at the top!

It was harder than we expected. Yes, there was a lot of sweat. But I love how the team helped each other to the end. No one was left behind. Everyone was incredibly patient. It was a team building exercise and the task really worked. Lesson learned: LEAVE NO ONE BEHIND!

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Is working at a startup as my first job a good idea?-‘Abosolutely’- Part 2

By Jonathan Kos-Read

No one can answer that question for you, but you can always take people’s different view on it into consideration.

The next post is written by our staff from the CS team. This company is her first and she says “Absolutely!”

The previous post was written by our staff from the marketing team. easi6 Limited is not the first company she worked for and her answer is closer to a “No.”

Note that this post will be helpful for commerce students new seeking opportunities.

Creating a new culture in a company brings me a great sense of accomplishment. The company and I are both at the starting line. We are growing and making a new culture together so this company means a lot to me. This connect I have with this company helps it grow strong bringing change.

Just out of college, my mind is fresh and unbiased and everyone expects new idea from me. I am passionate and love facing new challenges. Many say it will be hard because I have no experience, but this is actually a great motivation to learn and I can test out what I learned right away. I feel like everything I do is not only for the company, but also for ME. And, I really like that.

Startup is where people of various background come together to help each other out. I don’t have experience, but my co-worker does so he helps me. A lot, actually. In return, I know how to communicate online to garner social media attention. It’s just the start for me, but this company gives me great responsibility which really makes me think I am really doing something.

People ask me why I joined a startup as my first job. Honestly, I do not know what the difference between a startup and a big corporate is. You chose a company if you believe in their product and value. I believe in Easiway because it makes it easier for commuters between Hong Kong and Shenzhen. My confidence in this business acts as a rock even when things get shaky.

I love what I do and that’s the most important part of a job.

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Hong Kong-Shenzhen shuttle booking easier with Easiway – 50 pct discount for all users

Easiway Shuttle

Hong Kong-based Easi6 Limited said today its flagship ride-booking app Easiway now allows users to book tickets of cross-border shuttles that connect Hong Kong and Shenzhen.

Tickets will be sold with a 50-percent discount for all users from June 13 to 27, the company added.

Users only need to insert the promotional code “SHUTTLE50” on the application.

Easi6, formerly known as Easishare Limited, operates the Easiway platform that makes cross-border travelling convenient in Hong Kong and Guangdong area.

The tickets will be available from 36 RMB for shuttle buses and 140 RMB for shuttle vans. Details are available at its official website and mobile application.

The shuttles will take Easi6 users to major destinations, including but not limited to Shenzhen’s Bao’an Airport, North Station and Hong Kong’s Airport, Ocean Park, Disney Land, Hong Kong Island and Tsim Sha Tsui.

Easi6 said there are currently 21 and three lines available for buses and vans, respectively, although the number will grow down the road.

Users simply need to select time, date, starting and ending stops on the app. They can make cashless payment via the app which accepts credit cards, Unionpay, WeChat Pay and Alipay.

“Available in Chinese, English and Korean, now foreigners can enjoy this affordable cross-border shuttles with our application,” Kay woo, CEO of Easi6 Limited, said. “Also with the cashless payment methods, we expect the queue at the ticket booth to be shortened.”

After users book a ticket on the application, they must get the ticket issued/ printed to board the shuttle bus or van. A guide to the locations of ticket booth and boarding point are available on the application. The descriptions of the immigration-check process for each shuttle type are on the webpage.

Easiway also allows users to book premium chauffeur-driven rides in advance on their schedule to travel anywhere in Hong Kong, Shenzhen and Guangdong area. Users can book travels that cross the border between Hong Kong and Shenzhen and those that don’t.

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