A 3-a.m. ‘idea’ takes you to Macau

Senado Square in Macau

Senado Square in Macau

I used to daydream all day and stare out the window where my mind showed me the world on a magic carpet ride. Yeah, it didn’t get me anywhere.

But working at a startup, I grew into a person of ideas. My imaginations took me from Chile’s Atacama Desert, the dryest place on earth, all the way to the humid Macquarie Island of Australia in seconds. But a Sunday’s 3-a.m. idea actually put me on a turbo jet to Macau seven hours later.

A thought is: I will go to Macau someday.

An idea is: I will leave at 10 a.m. and get there on the boat an hour later.

A random bird in Macau taken

A random bird in Macau taken

Nothing was really planned out. Everything was new. I was not prepared. But sometimes the best travels are on the whim like a new business.

The counter at Shenzhen’s Shekou Ferry Terminal only took cash. Of course, I only had balance in my WeChat Pay. The ATM would not take my MasterCard.

But help always comes from an unexpected source with awesome sunglasses who didn’t understand a word of my English, but was super cool about giving me his cash in exchange of Wechat Pay.

I even passed by the long bridge between Hong Kong and Macau waters. This view was super exciting for me because once it is done, our Easiway rides will be on them. Look at how endless it goes just like our future! Cheers! For better days to come!

Hong Kong-Macau Bridge

Hong Kong-Macau Bridge

A few minutes in, voila! The iconic Macau’s burning sunlight ray touched my skin red.

St. Paul’s Ruin taken by Canon 60D

St. Paul’s Ruin taken by Canon 60D

From St. Paul’s Ruin, I worked my way down to Patio de Chon Sau, St. Dominic’s Church and Senado Square. The ruin is a good starting point especially on a hot summer day because it is way up the hill.

Somewhere in Macau

Somewhere in Macau

This travel that started on a whim led to me think how much I have change during my stay at Easiway. I used to be someone who didn’t really embark on adventures. But something snapped in me after college. I was tired of always being “almost there.” Playing it safe didn’t better my life.

I went to a good school and thought my life would start after I graduated. But nothing really happened. The world was not excited to show me wonders. It didn’t owe anyone anything.

So I did something a little out of the ordinary from my peers. I left a good paying job and started to work at a tinny tiny company which was the definition of CHAOS (at first). I didn’t even know what questions to ask then.

Senado Square in Macau taken

Near Senado Square in Macau

Here, I learned that being scared (for too long) was not okay and it gets me nowhere. (Boogie Man is only in your thoughts, remember?)

Someone else will never get the job done. So by taking action after telling myself “Screw it! I’m doing it!!!!” I got a mile further, even though it always felt impromptu. It was like fearlessly wandering the streets of Macau.

I had to learn this along with my coworkers for the product and service to be complete and it is getting there now.

Legend Palace Hotel near Outer Harbor Ferry Terminal

Legend Palace Hotel near Outer Harbor Ferry Terminal

Years into this company, a lot has changed. The business is growing. I am changing. I now book tickets to random places the second I have enough saved up, I am no longer afraid to talk to new people and I can say life is fun. I was a person whose world was inside my head and now I realize the real world is also exciting.

Like travelling the world.

Written & Photos by Euna, communicator of Easiway

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Stay Connected

The world is vast.

The world is vast.

What gets you through the day?

Competition is every day. You run and run, but you feel like nothing is enough. Yet, we struggle. We fight because we will all be winners at the end. But on a very bad day, what gets you to not give up?

For me, it’s my family. I video call ‘em up and as soon as it connects, my mother blurts out this laugh that makes everything worth it.

“Hi you!!”

This connection is strong. They have my back so I will not fall and I am in control. They will help me when I am in need and I grow. That feeling that you are not alone is gold.

The world is vast and you need to be together to win.

This is the main concept behind soon-to-be-launched Easishare Management System.

It helps rental car companies to be in control of orders, driver and vehicle. From order input to satisfied customers, the system makes everything in between seamless.

  • Vendors can share order info with drivers and customer accurately.
  • Dispatchers can track drivers and their expenses.
  • It keeps dispatchers and driver alerts so they are in time.
  • Receiving orders and assigning drivers and vehicles can now be done in a few clicks.
  • The automatic timetable also shows drivers’ schedule allowing dispatchers to arrange orders effectively.

Also,

With EMS, vendors can exchange order with other partners to serve more orders with the same fleet size.

You don’t have to fight alone.

Be in control.

Stay connected.

Written by. Euna Lee, communicator of EMS

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Easiway’s epicenter

It's a metaphor.

It’s a metaphor.

 

Let’s say you want to run a kick-ass hot dog stand. The hot dogs are your epicenter. Your hot dog stand is not a hot dog stand without the hot dogs. You may not have ketchup, mustard, relishes or crunchy onions, but it will still be a hot dog stand with those hot dogs.

So what would Easiway’s hot dog be?

When customers book a ride, professional drivers pick them up at their requested time and date. We want to get them where they need to go on their schedule. Delivering this simple, assuring experience is Easiway’s hot dog.

We roll up our sleeves and interact with each vendors that provide such services. We spend days or even months to make sure they will handle each order seriously.

There are no tricks involved. It’s the tone that comes from us.

Okay. We got the vendors on board. So how do we make sure they will continue to provide good service? Our answer is the soon-to-be-launched Easishare Management System, or EMS.

Simply put, it is a fleet management system customized for rental car companies in China.

With it, ride managers know which driver and vehicle are the best match to serve your order.

They know where the drivers are real-time to make sure they are punctual.

They can easily get available drivers from their trusting partners to serve your order when their drivers are all booked.

They can monitor if additional charges are transparently requested to customers.

They track the status of vehicles and driver’s rating to maintain quality service for customers.

So yeah, we can proudly say we are working to keep our hot dogs juicy. Better yet, this effort will keep going on. We have a long way to go. But we want all the players in this market to be happy.

Happy riding. Happy serving.

(This content is inspired by Rework. Thank you, 37singals team, for the wonders your book do.)

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Easiway all the way

A new year is upon us. The air is fresher, the sky is bluer and the night is dreamier.

We hope your holidays were splendid.

Some of us at Easiway spent it winning on a Netflix marathon or diving into the warm bosom of our living room couch. Others were more out there on diamond shores of Vietnam or hunting the northern lights in Iceland.

2017’s finally here and Easiway is more than ready to ride with you.

We will continue to help you to move as planned on your schedule seamlessly.

With our cross-border shuttle service, we want you to get home to your families in time for dinner because you can book tickets ahead and save a seat.

Not only that, we want you to commute across the border between Hong Kong and Shenzhen at an affordable price with ticket prices starting from 38 CNY.

On our premium chauffeured rides, we want you to stay focused on business until you arrive. Just so you know, we offer rides that cross the border and those that don’t.

After a long flight, we want you to transfer to your hotel hassle free with the help of Easiway’s professional chauffeurs.

We want everyone to travel Hong Kong and Shenzhen area easily even if you are not a fluent Chinese speaker. Our services are available in English, Korean and Chinese.

We will continue to make your travel better and seek solutions. We are currently building a platform aimed at connecting transport operators so our pool of rides will grow for you.

It will take a while, but we are getting there. Taking small steps at a time, we will look back and see how much we have accomplished soon enough.

Since it’s a new year, we are allowed to say something cheesy. So here it goes:

 

Dear valued customers,

Thank you for sticking around.

There is no Easiway if there is no you. We won’t forget that. EVER!

This year will be great for us and it will be marvelous for you, too. We just can feel it in our bones.

Your feedback is always welcomed. Ride with us and we will help you get there.

We can’t say this enough: Thank you. Thank you. Thank you!

Faithfully yours,
Easiway team

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Easiway is the thing with feathers

by Lindsey Bieda (https://flic.kr/p/4XpXsV)

By Lindsey Bieda (https://flic.kr/p/4XpXsV)

That hopefully perches in the soul of our customers,
And drives the tune without the words,
And never stops at all.

What do you think of when you see a bird?

We think of freedom, absence of barrier, speed, easiness, friendliness and movement. Everything that defines Easiway.

To make things even better, we added the vibrant color of green mint in our logo to exude the delight of freshness and lightness.

And, voila!

Easiway Logo

Easiway makes your ground travel a seamless one on your schedule, even across the border between Hong Kong and Shenzhen. We offer premium chauffeured rides and cross-border shuttles that travel in the two regions.

Select time, date, locations and you’re good to go. Easy as 1-2-3. Also, our service is available in Chinese, English, Korean and Japanese so travelling is more approachable. We understand that China can be challenging especially for foreign travelers.

The idea of a bird flew into our minds when one of Easiway’s earliest members gave a beautiful ceramic bird to Kay, our CEO, as a token of “Let’s make this new business fly!” It’s funny how a small act of appreciation can lead to a brand.

The bird’s still dangling in our office window as we speak. It may be small, but it symbolizes why we started this business. We want to make people move as planned. 

Easiway Bird

This logo not only represents the product, but also the culture that its makers breathe in.

It doesn’t matter how old you are, where you’re from or when you joined the team. We love how anyone can bring new ideas to the table and no one will make it seem less important.

It’s lovely how we can also build  a new culture of a company aimed at bettering a travelling solution for our customers.

We listen. We share. We communicate. We try hard to keep this culture alive.

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A room of one’s own for females at startups

Easiway

Step inside our office. I’m easy to spot because the only girl there is me. Yeah, you guessed right. I’m not a developer.

What’s that like?
Well, at first you do a little feel left out when everyone else is hustling each other on the Play Station, being guys! But soon enough, you find yourself joining the game and doing not bad.

You also get to feel less guilty for being too full to finish your lunch because someone will take it. FACT: Men eat more than women. ….Well okay, most of the time.

You’re flattered when not one, but THREE brainy developers go out their way to help you just to get your new desktop up and running. It’s super fast and the most high-end program I regularly use is Microsoft’s Excel. It’s just awesome. I have the best computer in the world.

It’s not always rainbows and butterflies
Developers are creators every day and as the log knows it, there’s always evidence. But for marketers and PR specialists like myself, we build relationships and our effort doesn’t always meet the eyes.

It’s a bummer, but sometimes we feel like we are not contributing enough.

While talking to a bunch of people at startup networking events, I realized that the majority of those who battle with this feeling are women. It’s no secret that women account for a very small percentage of the world’s software developers. Many of them are pressured to prove something like the developers do.

It also a bummer that being a girl means that it’s sometimes harder to get attention.

Last year, I was in charge of a booth at a startup conference. One of our developers was kind enough to help out with the heavy lifting. I was supposed to do most of the talking but whenever he contributed to the conversation (which I have no problem with), I just could feel all of the visitors’ attention getting locked to him. Their body would gradually turned away from me. He is a buff, tall and older guy. That’s everything I’m not.

So, so what!
The real demon reveals its face if you let it bother you. It’s easier said than done. But if your team believes in you, the battle is won.

Communicate. Then, your boss and teammates will understand that your efforts takes its time to surface. Share what you have been doing and why simply over lunch or coffee. Those who matter will value you and your work.

Well, if your team doesn’t? Something’s terribly wrong.

How do you make your team believe in you?
Public Relations was the only area I was familiar with when I stepped foot in this company. But in the beginning, there was nothing to talk about to the press or public. The aforementioned OH-MY-GOD-I-AM-SO-WORTHLESS phase took me away.

Resenting the defeat, I started testing our Easiway app hundreds of times, constantly showering the developers with questions. Because the app allows users to book cross-border rides between Hong Kong and China, it’s quite complicated, especially for first timers. Complex immigration check regulations, visa issue and so much more are involved.

I was devoted to understand the whole picture and help users to feel at ease during the booking and traveling process. Many of our customers are foreigners and they tend to get dazed and confused by the border crossing. So was I.

It was a tedious process, but I was determined. I have helped customers so many times that they shared constructive feedback. I voiced it to the developers and they would listen and reflect it on the product. I found myself contributing to our business every day.

And, now I have evolved into a service designer. Thanks to my passion for this service and our customers, all the things that needed to be done by a service designer came naturally to me.

With confidence, I can say that my teammates believe in me as I do in them. With their support, I am growing and making a difference and gender has nothing to do with it.

Written and photo by: Euna Lee, Communicator of Easiway

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Easiway Bus Wrapped in Beauty

Being in a startup has its perks. One thing is that you appreciate everything around you. No matter how small that thing is.

Last Monday, our team members gathered around to see one of our buses getting wrapped up into a beauty. It was late, but everyone was jumping up and down with excitement. We really can’t help ourselves.

Beautiful smiles? Check!

Beautiful smiles? Check!

The job went on until 4 am the next morning. The wrapping had to be done at night because it’s sunny in China. It was a long work and we really appreciate the master hands and their dexterity.  (Thank you again and again.)

Easiway Bus

Easiway Bus

The master hands had to meticulously stick the large pieces in sync and poke holes to get rid of the air bubbles one by one. There were a lot of sticking and un-sticking all night.

Annnnd, finally VOILA!

Easiway Bus

The beauty has spread it wings! And, it looks even better in the sunlight.

Easiway Bus

This marks yet another new beginning of Easiway’s drive to ease the tedious commute between Hong Kong and Shenzhen.

For those of you who do not understand Chinese, the bus says “Spend Less, Get More” and “Book shuttle buses and vans that cross the border between Hong Kong and Shenzhen.”

Book a ticket cashless on the Easiway app and save a seat. You don’t have to wait for the next bus in case the closest one is full. The app shows where to get the tickets printed and where to board the ride. It’s in English, Korean and Chinese so everyone can enjoy.

Want to see Easiway’s next move? Stay tuned!

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