Making the most of it with GaryVee

See video here: https://goo.gl/TKN7FE

See video here: https://goo.gl/TKN7FE

Many have been asking me how we got Gary Vaynerchuk to get on our rides in Hong Kong. So here is how the story goes.

We met Jan Smejkal at RISE 2016 for the first time. He posted on Facebook startup communities for a meet up with other fellow Hong Kong startuppers so we met up and kept in touch.

Rumor has it Jan stalked Gary in New York vigorously earlier this year and finally convinced him to talk on stage in Hong Kong in the wake of this year’s Rise Conference. Perseverance always wins.

We got connected with Jan and decided to give his and Gary’s crew a ride from the convention center where Rise was held to the venue of Jan’s Startup Grind talk gig in Central.

15 minutes was how long the ride would take. Pretty short. So our question was: how to make the most of it?

Jan and Gary are vloggers so obviously they will have camera crews with them. So we got an eye-catching white Model X and wrapped it around with our brand. We had little water bottles with our logos on it and had stickers all over.

We set up team members at the starting point and end point to capture it all on video. Of course, cameras were installed inside the vehicle, too.

We had a tight budget with no professional camera crew and had only three team members. Smartphones, one Gopro and two Xiaomi Yi Action Cameras were all the equipment we had. The magic was to take all shots in the same 16:9 aspect ratio.

It was far from perfect but meticulous planning and rehearsals made it all work.

Luckily, our designer Joohan was fluent in After Effects and with the magic of editing and music, this video came to be alongside other numerous contents for our Facebook page and blogs.

It could have just been a simple task of getting Gary from one place to another, but we’re glad we made the most of it by documenting it and sharing this fun experience with others.

As the Gary saying goes, “Have the audacity to go for it.”

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Platform is new sexy of wings for today’s business

How high can we fly? Without a doubt, higher than the sun. So we need wings not made of wax but something bigger and stronger. Even better, we all can fly together.

We now live in a ‘networked age’ that encourages businesses to stop being at each other’s throat but to connect. Being connected is the new sexy of wings for today’s businesses. We call this the platform business model. Businesses can stand on platforms together and get lifted up, up and beyond.

The beauty of platform business is that anything can happen with it. You can create values by mixing and matching different products built by different businesses or individuals. No need to go to through gigantic moves like acquisition and merging. Just simple partnerships. The less complex it is, the better.

It’s democratic. Platforms rely on the network effects to work. They need to attract more players to interact and create value. Whoever you are, you can join a platform as a producer (like Uber driver) or consumers (like Uber passenger) or as an external developer who can add useful functions to the platform for producers and consumers. Even if you are small business, if you can add value, you’re in. You just need to catch the right tide.

Platforms connect us to each other, showing us what we’re capable of. Platforms can put democracy into practice. A good platform is a collection of motivated players that aim to become a vibrant community. Anything can happen.

But how? Creating something better and new is possible when diverse voices are heard. Creators of platforms need a “good set of rules that concerns who gets to participate, how to divide value and how to resolve conflict,” according to Platform Revolution.

First of all, it adds, platforms should not let players hide important information from other players to their advantage. You can’t let a producer sell fake Chanel bags to buyers who believe they are real designer bags. Trust is what glues us together, ain’t it? Secondly, platform should make sure only those involve in a given interaction get the benefit. Platform needs to keep good track of who is responsible for a good value created.

Thirdly, it should prevent one supplier from having too much power. We don’t want him to demand special favors or ridiculously high prices. Lastly, platforms should reduce all risks that may tarnish good interaction to bad ones.

More and more companies are shifting to  become platforms. Why? Well, first of all, it’s cool. And, it helps business to scale up more, create new values and changes our lives. Platforms touch almost all aspects of our lives now like how we move (Uber), spend the night (Airbnb), how we communicate (WeChat), how we meet new people (Tinder) and so on.

It honors changes and create values that makes our lives better. We should be glad it’s here to stay.

Reference:
– “Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You” by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Learn more about our platform Easiway at www.geteasiway.com

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Easiway sponsors STARTUP GRIND talk with GaryVee talk in Hong Kong

Courtesy of STARTUP GRIND

Courtesy of STARTUP GRIND

Easiway, ride-booking app in Hong Kong and Shenzhen, is one of the official sponsors of STARTUP GRIND’s FIRESIDE CHAT WITH THE LEGENDARY GARY VAYNERCHUK, held on July 12. (Thank you, Jan Smejkal! We can’t wait to see you talk with this guy on stage.)

This is exciting for us because Gary Vaynerchuk, CEO and co-founder of VaynerMedia, represents what everyone at Easiway believes in which is loving people.

In the world where social media takes over, we tend to take relationships lightly and become more isolated. Thanks to the online dating apps, it is easier for us to meet new people with every swipe and more people get ghosted. It’s halloween every day. (YouGov/Huffington Post’s 2015 survey shows over 10% Americans have ghosted someone. Just awful!)

We should use social media to engage with others regardless of any boundaries. Gary here does not take the social media for granted and he is a guy who hasn’t forgotten what’s important.

Digital era or not, one thing is constant: we all matter.

But do we treat each other like we do?

Gary is proof that caring for others and using social media to show that can lead us to bigger success. He calls empathy “one of the biggest things to which he attribute his success.”

You can move people if they believe that you genuinely care about them. In the beginning of his legacy, he replied hundreds of email every day, even the trivial ones asking him which wine goes well with beef. That’s why this guy is influencing so many people now. It all started with one email or one view that he engaged with.

He understands happiness ultimately drives motivation which explains why he constantly stresses that family comes before work. He even walked you through his 18-hours of daily work. So when he says, “I beg you. Please do what you love!!!” it is not an empty statement. He further backs this statement by saying that you can do what you love from 7 p.m. to 2 a.m. after work and spending time with family. That’s enough.

He is creating a community that people want to be a part of and we should all learn from this guy.

The Fireside Chat will cover what entrepreneurship is all about, the current state and future of social media and Gary’s strategy in Asia.

The event will take place in Mettā in Central on July 12 at 2 p.m. Tickets are sold here.

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How to Add Credit Card on the Easiway App

Ahoy, Easiway users! Here is your simple guide to add your credit card on the Easiway App.

Open App

How to add credit cardYou will see this page after you have opened the application. Click on the hamburger-looking icon on the top left.

Add Card

how to add credit card 1Click on ‘Payment’! To see this shot below.

how to add credit card 2Here, tap to add your credit card. You will see a notification that says:

how to add credit card 3Hit confirm. You can either scan or insert by keyboard your credit card number, expiration date and CVC.

Now you are all set to make those bookings! Enjoy the rides!

For more info, reach us at support@easi-way.com or visit our website at www.geteasiway.com.

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Work hard, play hard

Work hard, play hard

We’re on the seventh floor of a garden apartment in Longhua, Shenzhen. The whole team will be here for awhile. The boot camp mode is ON!

Many ask us how is Easiway different from other platforms. We are creating a professional fleet management system called Easishare Management System for car rental companies to effectively manage drivers and vehicles. Dispatchers can keep a close eye on drivers so they are not late and such. You know the drill.

Long story short, we make all players in the industry happy.

Definitely, it’s hard work for all team members. A good product calls for a close communicaton. That’s why we’re all here. We talk night and day fixing things, making things, having fun and enduring the occasional stressed-out phase.

There are other moments when you try to not feel awkward when an arguement between other team members get pretty heated up. Of course, we argue because we all care and it’s required for a good product to surface.

It all works beautifully because the sales team can give feedback to the dev team right away and the product becomes better each day.

We work hard. So we play hard (once in a while).

Guangzhou Tower

Guangzhou Tower

All team members went along with the sales team who had a meeting with a vendor in Guangzhou and got to see this beauty. Not a cloud in the sky. It was a good day.

We also stopped by Shamian Island to see some vintage buildings that stole our hearts. We did nothing, but walk and it was perfect.

Shamian Island

Shamian Island

In Guangzhou, there are a lot of fashion hopefuls who sell on online shopping giant Tao Bao which explains the ton of fashion photo shoots going on down the streets.

Young, but fierce

Young, but fierce

I shouldn’t stare at people but she was really pretty.

I shouldn’t stare at people but she was really pretty.

It was soothing especially because the atmostphere was so chill. Away from the boot camp, we enjoyed the peaceful faces there.

Work hard, play hard

Work hard, play hard

Work hard, play hard

After this trip, we’re here back to work.

This will be a time that will never come again. When will the team members ever be working together this closely to build something that we believe in?

It’s a process that needs dedication and commitment. Communication is key to bring everyone on the same page. Years and years later, we will keep remembering this time: our own good old days that made history.

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Being Frances Ha

Easiway-Frances Ha

She’s lovable, but you don’t want to be her.

Frances is a 27-year-old woman who starts out in Brooklyn to become a dancer. She is an apprentice dancer in a small company. But she doesn’t get a full membership and her life unravels. Her best friend/roommate moves out to live in Tribeca where Frances can’t afford. Frances is up in the air with no place to live, no job and alone.

She wears a dorky smile to hide her agony as she struggles. There is something uncomfortable about her attitude in life. She is in between. Why can’t she just get a real job like everybody else? You may think.

But hey! Give her a break. She’s only trying to climb over the fence that the industrial age had built.

This fence had trapped us with “the bait of decent pay and plenty of prizes” as Seth Godin puts it. As the industrial age fades, this fence that makes us feel safe disappears too, but we are not aware of it. Not yet.

“Following instructions is overrated.”

Being human now means being something bigger. Being human now means to fly a lot closer to the sun if you wanted to. So we need to create wings not made of wax, but something stronger. We all need to be artists and be more human.

Not a lot of us has tried this before. We do not have mentors.  So it’s only natural that Frances’s new attempt look awkward and uneasy.

We don’t want to be her yet, but we should. We will.

I got a real job!

You may be still in school at the age of 30. You may have a law degree but choose to work as a tollbooth attendant.

Yeah. You sound like someone who is outside the fence living a risky life. Ooooooor you may be the artist that shows the world how much higher we can fly. You may feel out of place because you’re not on the path that others are on. But you’re not alone.

The old industrial age mostly taught us that other players in the market are your competitors and we have to fight against each other to survive. But we at easi6 created a platform so rental car companies can cooperate to survive. We are helping them to serve more orders with the same number of fleets. We are outside of the fence. We are showing how high we can fly and the vendors are joining us.

So in a way, we are artists.

Good news is you can be one, too.

Courtesy of Columbia Pictures Inc., IFC Films

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A room of one’s own for females at startups

Easiway

Step inside our office. I’m easy to spot because the only girl there is me. Yeah, you guessed right. I’m not a developer.

What’s that like?
Well, at first you do a little feel left out when everyone else is hustling each other on the Play Station, being guys! But soon enough, you find yourself joining the game and doing not bad.

You also get to feel less guilty for being too full to finish your lunch because someone will take it. FACT: Men eat more than women. ….Well okay, most of the time.

You’re flattered when not one, but THREE brainy developers go out their way to help you just to get your new desktop up and running. It’s super fast and the most high-end program I regularly use is Microsoft’s Excel. It’s just awesome. I have the best computer in the world.

It’s not always rainbows and butterflies
Developers are creators every day and as the log knows it, there’s always evidence. But for marketers and PR specialists like myself, we build relationships and our effort doesn’t always meet the eyes.

It’s a bummer, but sometimes we feel like we are not contributing enough.

While talking to a bunch of people at startup networking events, I realized that the majority of those who battle with this feeling are women. It’s no secret that women account for a very small percentage of the world’s software developers. Many of them are pressured to prove something like the developers do.

It also a bummer that being a girl means that it’s sometimes harder to get attention.

Last year, I was in charge of a booth at a startup conference. One of our developers was kind enough to help out with the heavy lifting. I was supposed to do most of the talking but whenever he contributed to the conversation (which I have no problem with), I just could feel all of the visitors’ attention getting locked to him. Their body would gradually turned away from me. He is a buff, tall and older guy. That’s everything I’m not.

So, so what!
The real demon reveals its face if you let it bother you. It’s easier said than done. But if your team believes in you, the battle is won.

Communicate. Then, your boss and teammates will understand that your efforts takes its time to surface. Share what you have been doing and why simply over lunch or coffee. Those who matter will value you and your work.

Well, if your team doesn’t? Something’s terribly wrong.

How do you make your team believe in you?
Public Relations was the only area I was familiar with when I stepped foot in this company. But in the beginning, there was nothing to talk about to the press or public. The aforementioned OH-MY-GOD-I-AM-SO-WORTHLESS phase took me away.

Resenting the defeat, I started testing our Easiway app hundreds of times, constantly showering the developers with questions. Because the app allows users to book cross-border rides between Hong Kong and China, it’s quite complicated, especially for first timers. Complex immigration check regulations, visa issue and so much more are involved.

I was devoted to understand the whole picture and help users to feel at ease during the booking and traveling process. Many of our customers are foreigners and they tend to get dazed and confused by the border crossing. So was I.

It was a tedious process, but I was determined. I have helped customers so many times that they shared constructive feedback. I voiced it to the developers and they would listen and reflect it on the product. I found myself contributing to our business every day.

And, now I have evolved into a service designer. Thanks to my passion for this service and our customers, all the things that needed to be done by a service designer came naturally to me.

With confidence, I can say that my teammates believe in me as I do in them. With their support, I am growing and making a difference and gender has nothing to do with it.

Written and photo by: Euna Lee, Communicator of Easiway

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