Making the most of it with GaryVee

See video here: https://goo.gl/TKN7FE

See video here: https://goo.gl/TKN7FE

Many have been asking me how we got Gary Vaynerchuk to get on our rides in Hong Kong. So here is how the story goes.

We met Jan Smejkal at RISE 2016 for the first time. He posted on Facebook startup communities for a meet up with other fellow Hong Kong startuppers so we met up and kept in touch.

Rumor has it Jan stalked Gary in New York vigorously earlier this year and finally convinced him to talk on stage in Hong Kong in the wake of this year’s Rise Conference. Perseverance always wins.

We got connected with Jan and decided to give his and Gary’s crew a ride from the convention center where Rise was held to the venue of Jan’s Startup Grind talk gig in Central.

15 minutes was how long the ride would take. Pretty short. So our question was: how to make the most of it?

Jan and Gary are vloggers so obviously they will have camera crews with them. So we got an eye-catching white Model X and wrapped it around with our brand. We had little water bottles with our logos on it and had stickers all over.

We set up team members at the starting point and end point to capture it all on video. Of course, cameras were installed inside the vehicle, too.

We had a tight budget with no professional camera crew and had only three team members. Smartphones, one Gopro and two Xiaomi Yi Action Cameras were all the equipment we had. The magic was to take all shots in the same 16:9 aspect ratio.

It was far from perfect but meticulous planning and rehearsals made it all work.

Luckily, our designer Joohan was fluent in After Effects and with the magic of editing and music, this video came to be alongside other numerous contents for our Facebook page and blogs.

It could have just been a simple task of getting Gary from one place to another, but we’re glad we made the most of it by documenting it and sharing this fun experience with others.

As the Gary saying goes, “Have the audacity to go for it.”

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Easiway sponsors STARTUP GRIND talk with GaryVee talk in Hong Kong

Courtesy of STARTUP GRIND

Courtesy of STARTUP GRIND

Easiway, ride-booking app in Hong Kong and Shenzhen, is one of the official sponsors of STARTUP GRIND’s FIRESIDE CHAT WITH THE LEGENDARY GARY VAYNERCHUK, held on July 12. (Thank you, Jan Smejkal! We can’t wait to see you talk with this guy on stage.)

This is exciting for us because Gary Vaynerchuk, CEO and co-founder of VaynerMedia, represents what everyone at Easiway believes in which is loving people.

In the world where social media takes over, we tend to take relationships lightly and become more isolated. Thanks to the online dating apps, it is easier for us to meet new people with every swipe and more people get ghosted. It’s halloween every day. (YouGov/Huffington Post’s 2015 survey shows over 10% Americans have ghosted someone. Just awful!)

We should use social media to engage with others regardless of any boundaries. Gary here does not take the social media for granted and he is a guy who hasn’t forgotten what’s important.

Digital era or not, one thing is constant: we all matter.

But do we treat each other like we do?

Gary is proof that caring for others and using social media to show that can lead us to bigger success. He calls empathy “one of the biggest things to which he attribute his success.”

You can move people if they believe that you genuinely care about them. In the beginning of his legacy, he replied hundreds of email every day, even the trivial ones asking him which wine goes well with beef. That’s why this guy is influencing so many people now. It all started with one email or one view that he engaged with.

He understands happiness ultimately drives motivation which explains why he constantly stresses that family comes before work. He even walked you through his 18-hours of daily work. So when he says, “I beg you. Please do what you love!!!” it is not an empty statement. He further backs this statement by saying that you can do what you love from 7 p.m. to 2 a.m. after work and spending time with family. That’s enough.

He is creating a community that people want to be a part of and we should all learn from this guy.

The Fireside Chat will cover what entrepreneurship is all about, the current state and future of social media and Gary’s strategy in Asia.

The event will take place in Mettā in Central on July 12 at 2 p.m. Tickets are sold here.

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