Being Frances Ha

Easiway-Frances Ha

She’s lovable, but you don’t want to be her.

Frances is a 27-year-old woman who starts out in Brooklyn to become a dancer. She is an apprentice dancer in a small company. But she doesn’t get a full membership and her life unravels. Her best friend/roommate moves out to live in Tribeca where Frances can’t afford. Frances is up in the air with no place to live, no job and alone.

She wears a dorky smile to hide her agony as she struggles. There is something uncomfortable about her attitude in life. She is in between. Why can’t she just get a real job like everybody else? You may think.

But hey! Give her a break. She’s only trying to climb over the fence that the industrial age had built.

This fence had trapped us with “the bait of decent pay and plenty of prizes” as Seth Godin puts it. As the industrial age fades, this fence that makes us feel safe disappears too, but we are not aware of it. Not yet.

“Following instructions is overrated.”

Being human now means being something bigger. Being human now means to fly a lot closer to the sun if you wanted to. So we need to create wings not made of wax, but something stronger. We all need to be artists and be more human.

Not a lot of us has tried this before. We do not have mentors.  So it’s only natural that Frances’s new attempt look awkward and uneasy.

We don’t want to be her yet, but we should. We will.

I got a real job!

You may be still in school at the age of 30. You may have a law degree but choose to work as a tollbooth attendant.

Yeah. You sound like someone who is outside the fence living a risky life. Ooooooor you may be the artist that shows the world how much higher we can fly. You may feel out of place because you’re not on the path that others are on. But you’re not alone.

The old industrial age mostly taught us that other players in the market are your competitors and we have to fight against each other to survive. But we at easi6 created a platform so rental car companies can cooperate to survive. We are helping them to serve more orders with the same number of fleets. We are outside of the fence. We are showing how high we can fly and the vendors are joining us.

So in a way, we are artists.

Good news is you can be one, too.

Courtesy of Columbia Pictures Inc., IFC Films

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Easiway’s epicenter

It's a metaphor.

It’s a metaphor.

 

Let’s say you want to run a kick-ass hot dog stand. The hot dogs are your epicenter. Your hot dog stand is not a hot dog stand without the hot dogs. You may not have ketchup, mustard, relishes or crunchy onions, but it will still be a hot dog stand with those hot dogs.

So what would Easiway’s hot dog be?

When customers book a ride, professional drivers pick them up at their requested time and date. We want to get them where they need to go on their schedule. Delivering this simple, assuring experience is Easiway’s hot dog.

We roll up our sleeves and interact with each vendors that provide such services. We spend days or even months to make sure they will handle each order seriously.

There are no tricks involved. It’s the tone that comes from us.

Okay. We got the vendors on board. So how do we make sure they will continue to provide good service? Our answer is the soon-to-be-launched Easishare Management System, or EMS.

Simply put, it is a fleet management system customized for rental car companies in China.

With it, ride managers know which driver and vehicle are the best match to serve your order.

They know where the drivers are real-time to make sure they are punctual.

They can easily get available drivers from their trusting partners to serve your order when their drivers are all booked.

They can monitor if additional charges are transparently requested to customers.

They track the status of vehicles and driver’s rating to maintain quality service for customers.

So yeah, we can proudly say we are working to keep our hot dogs juicy. Better yet, this effort will keep going on. We have a long way to go. But we want all the players in this market to be happy.

Happy riding. Happy serving.

(This content is inspired by Rework. Thank you, 37singals team, for the wonders your book do.)

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More business with same fleet size

Easiway

Think Big

Competition motivates companies to improve, but we also need cooperation to bring balance that creates strategic synergy. At the end of the day, cooperation substantially can bring better results. There should be days when you don’t have to sleep with one eye open. Let’s live a little, shall we?

We have created soon-to-be-launched Easishare Management System, or EMS, that allows rental car companies to be committed to a win-win sense of mission.

EMS allows rental car companies to track, manage and assign drivers and vehicle to serve orders. It’s basically a tool to make their daily duties easy.

There’s a gem hidden inside, you see.

You can add your partnering supplier and when there is an order that you can’t serve, you can simply toss it to your trustworthy partnering supplier and gain commission. It’s borrowing their available resources when you are out of supply. How can you say no to extra cash?

Exchanging orders enable rental car companies to serve more orders without increasing their fleet size.

In China, such exchange happen on a daily basis. In the time of need, rental car companies help each other out. Dispatchers reach their competitors-slash-cooperators to seek available cars and drivers through WeChat.

All we did was bring this norm to an integrated platform where trading order is only few clicks away. Plus, the monetary issues can be taken care of digitally. No pen and paper needed.

We believe such a union of small- and mid-sized rental companies can cooperate to gain momentum in China’s car-booking market dominated by heavyweights.

What these rental companies are offering is quality service. Booked a ride? Their drivers will pick you up at your requested time and place. The rides? They are kept in pristine quality. And what we at Easi6 Limited are doing is connecting these service providers with other providers, their hired proffessional drivers and valued customers. Bookings can be made through Easiway app.

We have heard their voices. They feel like they have no chance in winning. They are barely keeping their faces above water. We want the providers to join this union and create bigger business by working together.

We believe that the balance of competition and cooperation will make a healthier market.

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