Platform is new sexy of wings for today’s business

How high can we fly? Without a doubt, higher than the sun. So we need wings not made of wax but something bigger and stronger. Even better, we all can fly together.

We now live in a ‘networked age’ that encourages businesses to stop being at each other’s throat but to connect. Being connected is the new sexy of wings for today’s businesses. We call this the platform business model. Businesses can stand on platforms together and get lifted up, up and beyond.

The beauty of platform business is that anything can happen with it. You can create values by mixing and matching different products built by different businesses or individuals. No need to go to through gigantic moves like acquisition and merging. Just simple partnerships. The less complex it is, the better.

It’s democratic. Platforms rely on the network effects to work. They need to attract more players to interact and create value. Whoever you are, you can join a platform as a producer (like Uber driver) or consumers (like Uber passenger) or as an external developer who can add useful functions to the platform for producers and consumers. Even if you are small business, if you can add value, you’re in. You just need to catch the right tide.

Platforms connect us to each other, showing us what we’re capable of. Platforms can put democracy into practice. A good platform is a collection of motivated players that aim to become a vibrant community. Anything can happen.

But how? Creating something better and new is possible when diverse voices are heard. Creators of platforms need a “good set of rules that concerns who gets to participate, how to divide value and how to resolve conflict,” according to Platform Revolution.

First of all, it adds, platforms should not let players hide important information from other players to their advantage. You can’t let a producer sell fake Chanel bags to buyers who believe they are real designer bags. Trust is what glues us together, ain’t it? Secondly, platform should make sure only those involve in a given interaction get the benefit. Platform needs to keep good track of who is responsible for a good value created.

Thirdly, it should prevent one supplier from having too much power. We don’t want him to demand special favors or ridiculously high prices. Lastly, platforms should reduce all risks that may tarnish good interaction to bad ones.

More and more companies are shifting to  become platforms. Why? Well, first of all, it’s cool. And, it helps business to scale up more, create new values and changes our lives. Platforms touch almost all aspects of our lives now like how we move (Uber), spend the night (Airbnb), how we communicate (WeChat), how we meet new people (Tinder) and so on.

It honors changes and create values that makes our lives better. We should be glad it’s here to stay.

Reference:
– “Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You” by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Learn more about our platform Easiway at www.geteasiway.com

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Being Frances Ha

Easiway-Frances Ha

She’s lovable, but you don’t want to be her.

Frances is a 27-year-old woman who starts out in Brooklyn to become a dancer. She is an apprentice dancer in a small company. But she doesn’t get a full membership and her life unravels. Her best friend/roommate moves out to live in Tribeca where Frances can’t afford. Frances is up in the air with no place to live, no job and alone.

She wears a dorky smile to hide her agony as she struggles. There is something uncomfortable about her attitude in life. She is in between. Why can’t she just get a real job like everybody else? You may think.

But hey! Give her a break. She’s only trying to climb over the fence that the industrial age had built.

This fence had trapped us with “the bait of decent pay and plenty of prizes” as Seth Godin puts it. As the industrial age fades, this fence that makes us feel safe disappears too, but we are not aware of it. Not yet.

“Following instructions is overrated.”

Being human now means being something bigger. Being human now means to fly a lot closer to the sun if you wanted to. So we need to create wings not made of wax, but something stronger. We all need to be artists and be more human.

Not a lot of us has tried this before. We do not have mentors.  So it’s only natural that Frances’s new attempt look awkward and uneasy.

We don’t want to be her yet, but we should. We will.

I got a real job!

You may be still in school at the age of 30. You may have a law degree but choose to work as a tollbooth attendant.

Yeah. You sound like someone who is outside the fence living a risky life. Ooooooor you may be the artist that shows the world how much higher we can fly. You may feel out of place because you’re not on the path that others are on. But you’re not alone.

The old industrial age mostly taught us that other players in the market are your competitors and we have to fight against each other to survive. But we at easi6 created a platform so rental car companies can cooperate to survive. We are helping them to serve more orders with the same number of fleets. We are outside of the fence. We are showing how high we can fly and the vendors are joining us.

So in a way, we are artists.

Good news is you can be one, too.

Courtesy of Columbia Pictures Inc., IFC Films

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Stay Connected

The world is vast.

The world is vast.

What gets you through the day?

Competition is every day. You run and run, but you feel like nothing is enough. Yet, we struggle. We fight because we will all be winners at the end. But on a very bad day, what gets you to not give up?

For me, it’s my family. I video call ‘em up and as soon as it connects, my mother blurts out this laugh that makes everything worth it.

“Hi you!!”

This connection is strong. They have my back so I will not fall and I am in control. They will help me when I am in need and I grow. That feeling that you are not alone is gold.

The world is vast and you need to be together to win.

This is the main concept behind soon-to-be-launched Easishare Management System.

It helps rental car companies to be in control of orders, driver and vehicle. From order input to satisfied customers, the system makes everything in between seamless.

  • Vendors can share order info with drivers and customer accurately.
  • Dispatchers can track drivers and their expenses.
  • It keeps dispatchers and driver alerts so they are in time.
  • Receiving orders and assigning drivers and vehicles can now be done in a few clicks.
  • The automatic timetable also shows drivers’ schedule allowing dispatchers to arrange orders effectively.

Also,

With EMS, vendors can exchange order with other partners to serve more orders with the same fleet size.

You don’t have to fight alone.

Be in control.

Stay connected.

Written by. Euna Lee, communicator of EMS

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Easiway’s epicenter

It's a metaphor.

It’s a metaphor.

 

Let’s say you want to run a kick-ass hot dog stand. The hot dogs are your epicenter. Your hot dog stand is not a hot dog stand without the hot dogs. You may not have ketchup, mustard, relishes or crunchy onions, but it will still be a hot dog stand with those hot dogs.

So what would Easiway’s hot dog be?

When customers book a ride, professional drivers pick them up at their requested time and date. We want to get them where they need to go on their schedule. Delivering this simple, assuring experience is Easiway’s hot dog.

We roll up our sleeves and interact with each vendors that provide such services. We spend days or even months to make sure they will handle each order seriously.

There are no tricks involved. It’s the tone that comes from us.

Okay. We got the vendors on board. So how do we make sure they will continue to provide good service? Our answer is the soon-to-be-launched Easishare Management System, or EMS.

Simply put, it is a fleet management system customized for rental car companies in China.

With it, ride managers know which driver and vehicle are the best match to serve your order.

They know where the drivers are real-time to make sure they are punctual.

They can easily get available drivers from their trusting partners to serve your order when their drivers are all booked.

They can monitor if additional charges are transparently requested to customers.

They track the status of vehicles and driver’s rating to maintain quality service for customers.

So yeah, we can proudly say we are working to keep our hot dogs juicy. Better yet, this effort will keep going on. We have a long way to go. But we want all the players in this market to be happy.

Happy riding. Happy serving.

(This content is inspired by Rework. Thank you, 37singals team, for the wonders your book do.)

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