Platform is new sexy of wings for today’s business

How high can we fly? Without a doubt, higher than the sun. So we need wings not made of wax but something bigger and stronger. Even better, we all can fly together.

We now live in a ‘networked age’ that encourages businesses to stop being at each other’s throat but to connect. Being connected is the new sexy of wings for today’s businesses. We call this the platform business model. Businesses can stand on platforms together and get lifted up, up and beyond.

The beauty of platform business is that anything can happen with it. You can create values by mixing and matching different products built by different businesses or individuals. No need to go to through gigantic moves like acquisition and merging. Just simple partnerships. The less complex it is, the better.

It’s democratic. Platforms rely on the network effects to work. They need to attract more players to interact and create value. Whoever you are, you can join a platform as a producer (like Uber driver) or consumers (like Uber passenger) or as an external developer who can add useful functions to the platform for producers and consumers. Even if you are small business, if you can add value, you’re in. You just need to catch the right tide.

Platforms connect us to each other, showing us what we’re capable of. Platforms can put democracy into practice. A good platform is a collection of motivated players that aim to become a vibrant community. Anything can happen.

But how? Creating something better and new is possible when diverse voices are heard. Creators of platforms need a “good set of rules that concerns who gets to participate, how to divide value and how to resolve conflict,” according to Platform Revolution.

First of all, it adds, platforms should not let players hide important information from other players to their advantage. You can’t let a producer sell fake Chanel bags to buyers who believe they are real designer bags. Trust is what glues us together, ain’t it? Secondly, platform should make sure only those involve in a given interaction get the benefit. Platform needs to keep good track of who is responsible for a good value created.

Thirdly, it should prevent one supplier from having too much power. We don’t want him to demand special favors or ridiculously high prices. Lastly, platforms should reduce all risks that may tarnish good interaction to bad ones.

More and more companies are shifting to  become platforms. Why? Well, first of all, it’s cool. And, it helps business to scale up more, create new values and changes our lives. Platforms touch almost all aspects of our lives now like how we move (Uber), spend the night (Airbnb), how we communicate (WeChat), how we meet new people (Tinder) and so on.

It honors changes and create values that makes our lives better. We should be glad it’s here to stay.

– “Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You” by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Learn more about our platform Easiway at

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Easiway sponsors STARTUP GRIND talk with GaryVee talk in Hong Kong



Easiway, ride-booking app in Hong Kong and Shenzhen, is one of the official sponsors of STARTUP GRIND’s FIRESIDE CHAT WITH THE LEGENDARY GARY VAYNERCHUK, held on July 12. (Thank you, Jan Smejkal! We can’t wait to see you talk with this guy on stage.)

This is exciting for us because Gary Vaynerchuk, CEO and co-founder of VaynerMedia, represents what everyone at Easiway believes in which is loving people.

In the world where social media takes over, we tend to take relationships lightly and become more isolated. Thanks to the online dating apps, it is easier for us to meet new people with every swipe and more people get ghosted. It’s halloween every day. (YouGov/Huffington Post’s 2015 survey shows over 10% Americans have ghosted someone. Just awful!)

We should use social media to engage with others regardless of any boundaries. Gary here does not take the social media for granted and he is a guy who hasn’t forgotten what’s important.

Digital era or not, one thing is constant: we all matter.

But do we treat each other like we do?

Gary is proof that caring for others and using social media to show that can lead us to bigger success. He calls empathy “one of the biggest things to which he attribute his success.”

You can move people if they believe that you genuinely care about them. In the beginning of his legacy, he replied hundreds of email every day, even the trivial ones asking him which wine goes well with beef. That’s why this guy is influencing so many people now. It all started with one email or one view that he engaged with.

He understands happiness ultimately drives motivation which explains why he constantly stresses that family comes before work. He even walked you through his 18-hours of daily work. So when he says, “I beg you. Please do what you love!!!” it is not an empty statement. He further backs this statement by saying that you can do what you love from 7 p.m. to 2 a.m. after work and spending time with family. That’s enough.

He is creating a community that people want to be a part of and we should all learn from this guy.

The Fireside Chat will cover what entrepreneurship is all about, the current state and future of social media and Gary’s strategy in Asia.

The event will take place in Mettā in Central on July 12 at 2 p.m. Tickets are sold here.

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Work hard, play hard

Work hard, play hard

We’re on the seventh floor of a garden apartment in Longhua, Shenzhen. The whole team will be here for awhile. The boot camp mode is ON!

Many ask us how is Easiway different from other platforms. We are creating a professional fleet management system called Easishare Management System for car rental companies to effectively manage drivers and vehicles. Dispatchers can keep a close eye on drivers so they are not late and such. You know the drill.

Long story short, we make all players in the industry happy.

Definitely, it’s hard work for all team members. A good product calls for a close communicaton. That’s why we’re all here. We talk night and day fixing things, making things, having fun and enduring the occasional stressed-out phase.

There are other moments when you try to not feel awkward when an arguement between other team members get pretty heated up. Of course, we argue because we all care and it’s required for a good product to surface.

It all works beautifully because the sales team can give feedback to the dev team right away and the product becomes better each day.

We work hard. So we play hard (once in a while).

Guangzhou Tower

Guangzhou Tower

All team members went along with the sales team who had a meeting with a vendor in Guangzhou and got to see this beauty. Not a cloud in the sky. It was a good day.

We also stopped by Shamian Island to see some vintage buildings that stole our hearts. We did nothing, but walk and it was perfect.

Shamian Island

Shamian Island

In Guangzhou, there are a lot of fashion hopefuls who sell on online shopping giant Tao Bao which explains the ton of fashion photo shoots going on down the streets.

Young, but fierce

Young, but fierce

I shouldn’t stare at people but she was really pretty.

I shouldn’t stare at people but she was really pretty.

It was soothing especially because the atmostphere was so chill. Away from the boot camp, we enjoyed the peaceful faces there.

Work hard, play hard

Work hard, play hard

Work hard, play hard

After this trip, we’re here back to work.

This will be a time that will never come again. When will the team members ever be working together this closely to build something that we believe in?

It’s a process that needs dedication and commitment. Communication is key to bring everyone on the same page. Years and years later, we will keep remembering this time: our own good old days that made history.

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Being Frances Ha

Easiway-Frances Ha

She’s lovable, but you don’t want to be her.

Frances is a 27-year-old woman who starts out in Brooklyn to become a dancer. She is an apprentice dancer in a small company. But she doesn’t get a full membership and her life unravels. Her best friend/roommate moves out to live in Tribeca where Frances can’t afford. Frances is up in the air with no place to live, no job and alone.

She wears a dorky smile to hide her agony as she struggles. There is something uncomfortable about her attitude in life. She is in between. Why can’t she just get a real job like everybody else? You may think.

But hey! Give her a break. She’s only trying to climb over the fence that the industrial age had built.

This fence had trapped us with “the bait of decent pay and plenty of prizes” as Seth Godin puts it. As the industrial age fades, this fence that makes us feel safe disappears too, but we are not aware of it. Not yet.

“Following instructions is overrated.”

Being human now means being something bigger. Being human now means to fly a lot closer to the sun if you wanted to. So we need to create wings not made of wax, but something stronger. We all need to be artists and be more human.

Not a lot of us has tried this before. We do not have mentors.  So it’s only natural that Frances’s new attempt look awkward and uneasy.

We don’t want to be her yet, but we should. We will.

I got a real job!

You may be still in school at the age of 30. You may have a law degree but choose to work as a tollbooth attendant.

Yeah. You sound like someone who is outside the fence living a risky life. Ooooooor you may be the artist that shows the world how much higher we can fly. You may feel out of place because you’re not on the path that others are on. But you’re not alone.

The old industrial age mostly taught us that other players in the market are your competitors and we have to fight against each other to survive. But we at easi6 created a platform so rental car companies can cooperate to survive. We are helping them to serve more orders with the same number of fleets. We are outside of the fence. We are showing how high we can fly and the vendors are joining us.

So in a way, we are artists.

Good news is you can be one, too.

Courtesy of Columbia Pictures Inc., IFC Films

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Easiway rides to Web Summit

Web Summit

The easi6 team is back from Dublin’s Web Summit. Thank you, Web Summit, for the booth and wonderful time. Never had we ever met such inspirational people. We picked four keywords that best describe our experience there.


#Big Heart
Many tech blog posts say to set up meetings in advance, especially if the event is as large as the Web Summit. This is very true. But, beauty also came from being surprised while wandering round the booths. We ran into this 10-year-old young star with a big heart, who claims to be the youngest CEO at the Web Summit, being interviewed by a major TV reporter. This little guy made the Ability App that helps people with disabilities find locations, employments, businesses and services that are disability friendly. With this guy in the spotlight, it shows that anyone can make change. All you need is to care for others.

The talks arranged by the event were also interesting. What are the chances you get to meet Mike Krieger, co-Founder of Instagram, or Ed Catmull, President of Pixar & Disney Animation Studios. Man, that big hall was packed with so many people, it was hard to breath. (Well, sort of.)

What really hit us hard was the word conviction stressed by Jeff Lawson, co-Founder and CEO of Twilio. He told us a story of how he was in other businesses before, but had to leave because he did not love his business, customers and everything about it. You hear about tools useful for your business. But what good will they do if you do not love what you do? The key is to do what you believe in. Are you sure this is what you want to do? Are certain people need your product? If your answer is yes, you will always find a way to make it.


In the final moments of the event, Paddy Crosgrave, Founder of the Web Summit, gave a speech that exuded great influence over us. He stressed equality. He encouraged members of the Web Summit audience to join the Walk4Eva, a campaign against the Catholic control of education in Ireland. The campaign is named after Eva Panicker, a Hindu girl struggling to find a nearby school that would accept her. Everyone deserves education regardless of your religion, gender and nationality. Equality leads us to diversity, a fuel that generates new ideas. Without this, an industry will not survive and a country will not grow. Paddy really showed us to fight for what we believe in. He showed us the courage to build a better future, not just for your business but for others.


The Korean media frequently talks about how the government is pushing to create momentum for the startup scene, as part of nation’s drive for ‘creative economy.’ But is it difficult to obtain press coverage because we do not have significant numbers yet. The stress is on the results rather than the story. This did not stop us from reaching out. We sought out reporters and media that would be interested in our service Easiway and told our story in the most sincere way. Then we met Lourda Sexton from CCTV News at the Web Summit and her wonderful coverage hit the airwaves on Nov. 5. Above is the a scene of the interview of our CEO Kay Woo with Sexton. Sexton said, “Kay Woo [CEO of Easishare Limited] developed an app called Easiway that allows passengers to book cross-border transport between Hong Kong and Shenzhen.” We were patient and persistent and finally found our way to tell the world about our service. Opportunities may rely on chances, but great opportunities are made.

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[강연 이벤트] 중국 시장 진입과 전략적 판매


 *신청을 위해 여기를 눌러주세요.

중국 시장. 기회의 땅이라지만 막막하게 다가 오기도 하죠.

그.래.서 이지식스가 준비했습니다.

“HW 영업 전문가가 말하는 중국 시장 진입과 전략적 판매”라는 강연!

중국 시장에 관심 있는 분이면 누구나 참석 가능합니다. 

이번 강연은 무료로 진행됩니다. 오시는 분들만큼 1인당 5,000원의 기금을 저희 부담으로 기부하려고 합니다.

지금부터 기부하는 습관을 길러서 나중에 이지식스가 크게 성장해도 더 많은 분들을 도울 수 있었으면 좋겠습니다. *^^*

그럼 21일에 만나요.

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[Press Release] Share 12-sec of Your Story with Voice Recording App ‘VOX’


App that shares your 12-second voice with friends, now available for both Android and iPhone users


SEOUL, April 7, 2015—Voice app “VOX”’ offers a platform where people can share ideas in the form of a 12-second recording now for both Android and iPhone users.

VOX, built by easi6, a startup based in Seoul, enable users to share their 12-second recording after creating a user name. One can easily find recordings of their interest simply using the hashtag feature. VOX is basically a platform where images are not used to tell who you are, but where you can express yourself only with the sound of your voice. Commenting on contents can be done by voice as well as text.

“VOX is where you can express your true self because it delivers your unique voice and tone,” said Sunny Hong, designer of VOX. “With VOX, people can get an idea of who you are only by your voice because the application does not require you to upload photos or video.”

easi6 team’s mission has always been to make people’s life easy by connecting them. Take their past project “Tomoni” for example. The application helps users connect with nearby people of the same interest and set up meetings. Also, their “Doors & Dots” organizes near-term meeting and provides a real-time meeting map.

So what’s next for easi6? This year will be a busy year for easi6. First of all, the team aims to launch an O2O project in China during the first half of 2015. Also, they are developing a new product of combining software and hardware systems in the U.S. market. So stay tuned to their social media page and official website for update news.

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