Many have been asking me how we got Gary Vaynerchuk to get on our rides in Hong Kong. So here is how the story goes.
We met Jan Smejkal at RISE 2016 for the first time. He posted on Facebook startup communities for a meet up with other fellow Hong Kong startuppers so we met up and kept in touch.
Rumor has it Jan stalked Gary in New York vigorously earlier this year and finally convinced him to talk on stage in Hong Kong in the wake of this year’s Rise Conference. Perseverance always wins.
We got connected with Jan and decided to give his and Gary’s crew a ride from the convention center where Rise was held to the venue of Jan’s Startup Grind talk gig in Central.
15 minutes was how long the ride would take. Pretty short. So our question was: how to make the most of it?
Jan and Gary are vloggers so obviously they will have camera crews with them. So we got an eye-catching white Model X and wrapped it around with our brand. We had little water bottles with our logos on it and had stickers all over.
We set up team members at the starting point and end point to capture it all on video. Of course, cameras were installed inside the vehicle, too.
We had a tight budget with no professional camera crew and had only three team members. Smartphones, one Gopro and two Xiaomi Yi Action Cameras were all the equipment we had. The magic was to take all shots in the same 16:9 aspect ratio.
It was far from perfect but meticulous planning and rehearsals made it all work.
Luckily, our designer Joohan was fluent in After Effects and with the magic of editing and music, this video came to be alongside other numerous contents for our Facebook page and blogs.
It could have just been a simple task of getting Gary from one place to another, but we’re glad we made the most of it by documenting it and sharing this fun experience with others.
As the Gary saying goes, “Have the audacity to go for it.”