Easiway’s epicenter

It's a metaphor.

It’s a metaphor.

 

Let’s say you want to run a kick-ass hot dog stand. The hot dogs are your epicenter. Your hot dog stand is not a hot dog stand without the hot dogs. You may not have ketchup, mustard, relishes or crunchy onions, but it will still be a hot dog stand with those hot dogs.

So what would Easiway’s hot dog be?

When customers book a ride, professional drivers pick them up at their requested time and date. We want to get them where they need to go on their schedule. Delivering this simple, assuring experience is Easiway’s hot dog.

We roll up our sleeves and interact with each vendors that provide such services. We spend days or even months to make sure they will handle each order seriously.

There are no tricks involved. It’s the tone that comes from us.

Okay. We got the vendors on board. So how do we make sure they will continue to provide good service? Our answer is the soon-to-be-launched Easishare Management System, or EMS.

Simply put, it is a fleet management system customized for rental car companies in China.

With it, ride managers know which driver and vehicle are the best match to serve your order.

They know where the drivers are real-time to make sure they are punctual.

They can easily get available drivers from their trusting partners to serve your order when their drivers are all booked.

They can monitor if additional charges are transparently requested to customers.

They track the status of vehicles and driver’s rating to maintain quality service for customers.

So yeah, we can proudly say we are working to keep our hot dogs juicy. Better yet, this effort will keep going on. We have a long way to go. But we want all the players in this market to be happy.

Happy riding. Happy serving.

(This content is inspired by Rework. Thank you, 37singals team, for the wonders your book do.)

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Easiway all the way

A new year is upon us. The air is fresher, the sky is bluer and the night is dreamier.

We hope your holidays were splendid.

Some of us at Easiway spent it winning on a Netflix marathon or diving into the warm bosom of our living room couch. Others were more out there on diamond shores of Vietnam or hunting the northern lights in Iceland.

2017’s finally here and Easiway is more than ready to ride with you.

We will continue to help you to move as planned on your schedule seamlessly.

With our cross-border shuttle service, we want you to get home to your families in time for dinner because you can book tickets ahead and save a seat.

Not only that, we want you to commute across the border between Hong Kong and Shenzhen at an affordable price with ticket prices starting from 38 CNY.

On our premium chauffeured rides, we want you to stay focused on business until you arrive. Just so you know, we offer rides that cross the border and those that don’t.

After a long flight, we want you to transfer to your hotel hassle free with the help of Easiway’s professional chauffeurs.

We want everyone to travel Hong Kong and Shenzhen area easily even if you are not a fluent Chinese speaker. Our services are available in English, Korean and Chinese.

We will continue to make your travel better and seek solutions. We are currently building a platform aimed at connecting transport operators so our pool of rides will grow for you.

It will take a while, but we are getting there. Taking small steps at a time, we will look back and see how much we have accomplished soon enough.

Since it’s a new year, we are allowed to say something cheesy. So here it goes:

 

Dear valued customers,

Thank you for sticking around.

There is no Easiway if there is no you. We won’t forget that. EVER!

This year will be great for us and it will be marvelous for you, too. We just can feel it in our bones.

Your feedback is always welcomed. Ride with us and we will help you get there.

We can’t say this enough: Thank you. Thank you. Thank you!

Faithfully yours,
Easiway team

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Easiway is the thing with feathers

by Lindsey Bieda (https://flic.kr/p/4XpXsV)

By Lindsey Bieda (https://flic.kr/p/4XpXsV)

That hopefully perches in the soul of our customers,
And drives the tune without the words,
And never stops at all.

What do you think of when you see a bird?

We think of freedom, absence of barrier, speed, easiness, friendliness and movement. Everything that defines Easiway.

To make things even better, we added the vibrant color of green mint in our logo to exude the delight of freshness and lightness.

And, voila!

Easiway Logo

Easiway makes your ground travel a seamless one on your schedule, even across the border between Hong Kong and Shenzhen. We offer premium chauffeured rides and cross-border shuttles that travel in the two regions.

Select time, date, locations and you’re good to go. Easy as 1-2-3. Also, our service is available in Chinese, English, Korean and Japanese so travelling is more approachable. We understand that China can be challenging especially for foreign travelers.

The idea of a bird flew into our minds when one of Easiway’s earliest members gave a beautiful ceramic bird to Kay, our CEO, as a token of “Let’s make this new business fly!” It’s funny how a small act of appreciation can lead to a brand.

The bird’s still dangling in our office window as we speak. It may be small, but it symbolizes why we started this business. We want to make people move as planned. 

Easiway Bird

This logo not only represents the product, but also the culture that its makers breathe in.

It doesn’t matter how old you are, where you’re from or when you joined the team. We love how anyone can bring new ideas to the table and no one will make it seem less important.

It’s lovely how we can also build  a new culture of a company aimed at bettering a travelling solution for our customers.

We listen. We share. We communicate. We try hard to keep this culture alive.

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How immigration check works between Hong Kong, Shenzhen?

Easiway No Hassle

We get it. It’s your first time to cross the border between Hong Kong and Shenzhen. You’re worried. It’s only natural.

So which Easiway service are you planning to use?

Thank you, Google Map.

Thank you, Google Map.

Easiway Chauffeured Rides
You will either pass through Shenzhen Bay or Huanggang Port. Which control point you will pass through is determined by what time your trip is and how many passengers are riding, among other reasons.

Don’t worry. The process is similar.

When you get on the cross-border van, the driver will ask for your passports and immigration documents. You need to fill in these documents for both ways, Hong Kong to Shenzhen and Shenzhen to Hong Kong. These forms will be given by the driver. Of course, you need valid travel documents, including Chinese Visa, to get immigration checks without having to get off.

At the border, the vehicle will go through a gate that looks similar to tollgates. At the gate, the driver will hand over your passport to the person in charge and open the doors so the person can match your face to the given documents.

This process will happen twice on the Hong Kong and Shenzhen side, respectively.

For chauffeured rides, you can get on and off at your selected locations.


Easiway Shuttle Map

Shuttle Buses
Shuttle bus rides pass through Shenzhen Bay or Man Kam to Control Points. Both immigration checks will take place by foot.

After you get on at your selected shuttle stop, you will have to get off at the control point with all your belongings.

At Shenzhen Bay, two rounds of immigration checks will take place in one building.

At the Man Kam to Control Point, get off for the first immigration check. Re-ride the bus to head to the second one. You will pass by this control point if you start from Hong Kong Airport on a shuttle bus.

After your second check is over, you will get on the shuttle bus again to go to your final destination. If the control point is your final destination, you can take off from there.

Shuttle Vans
The shuttle vans pass through Shenzhen Bay.

After you get on the van at your selected starting point, you do not have to get off until your drop off stop. Both immigration will take place in the vehicle.

When you hop on, the driver will ask for your passports and immigration documents. You need to fill in these documents for both ways, Hong Kong to Shenzhen and Shenzhen to Hong Kong.

At the border, the vehicle will go through a gate that looks like tollgates. Here, the driver will hand over your passports to the person in charge and open the doors so the person can match your face to the given documents.

This process will happen twice on the Hong Kong and Shenzhen, respectively.

Depending on what travel documents you are holding, the process may differ. But on normal circumstances, these are how the immigration checks are carried out.

For foreign travelers to Hong Kong, you need to fill in this document:

Immigration paperFor foreign travelers to China, you need to write down this one:

Arrival and Departure Card

Get iOS app here or Android app there. Want to learn more about Easiway? Come by our website or drop us a line at support@easi-way.com

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A room of one’s own for females at startups

Easiway

Step inside our office. I’m easy to spot because the only girl there is me. Yeah, you guessed right. I’m not a developer.

What’s that like?
Well, at first you do a little feel left out when everyone else is hustling each other on the Play Station, being guys! But soon enough, you find yourself joining the game and doing not bad.

You also get to feel less guilty for being too full to finish your lunch because someone will take it. FACT: Men eat more than women. ….Well okay, most of the time.

You’re flattered when not one, but THREE brainy developers go out their way to help you just to get your new desktop up and running. It’s super fast and the most high-end program I regularly use is Microsoft’s Excel. It’s just awesome. I have the best computer in the world.

It’s not always rainbows and butterflies
Developers are creators every day and as the log knows it, there’s always evidence. But for marketers and PR specialists like myself, we build relationships and our effort doesn’t always meet the eyes.

It’s a bummer, but sometimes we feel like we are not contributing enough.

While talking to a bunch of people at startup networking events, I realized that the majority of those who battle with this feeling are women. It’s no secret that women account for a very small percentage of the world’s software developers. Many of them are pressured to prove something like the developers do.

It also a bummer that being a girl means that it’s sometimes harder to get attention.

Last year, I was in charge of a booth at a startup conference. One of our developers was kind enough to help out with the heavy lifting. I was supposed to do most of the talking but whenever he contributed to the conversation (which I have no problem with), I just could feel all of the visitors’ attention getting locked to him. Their body would gradually turned away from me. He is a buff, tall and older guy. That’s everything I’m not.

So, so what!
The real demon reveals its face if you let it bother you. It’s easier said than done. But if your team believes in you, the battle is won.

Communicate. Then, your boss and teammates will understand that your efforts takes its time to surface. Share what you have been doing and why simply over lunch or coffee. Those who matter will value you and your work.

Well, if your team doesn’t? Something’s terribly wrong.

How do you make your team believe in you?
Public Relations was the only area I was familiar with when I stepped foot in this company. But in the beginning, there was nothing to talk about to the press or public. The aforementioned OH-MY-GOD-I-AM-SO-WORTHLESS phase took me away.

Resenting the defeat, I started testing our Easiway app hundreds of times, constantly showering the developers with questions. Because the app allows users to book cross-border rides between Hong Kong and China, it’s quite complicated, especially for first timers. Complex immigration check regulations, visa issue and so much more are involved.

I was devoted to understand the whole picture and help users to feel at ease during the booking and traveling process. Many of our customers are foreigners and they tend to get dazed and confused by the border crossing. So was I.

It was a tedious process, but I was determined. I have helped customers so many times that they shared constructive feedback. I voiced it to the developers and they would listen and reflect it on the product. I found myself contributing to our business every day.

And, now I have evolved into a service designer. Thanks to my passion for this service and our customers, all the things that needed to be done by a service designer came naturally to me.

With confidence, I can say that my teammates believe in me as I do in them. With their support, I am growing and making a difference and gender has nothing to do with it.

Written and photo by: Euna Lee, Communicator of Easiway

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