By Lindsey Bieda (https://flic.kr/p/4XpXsV)
That hopefully perches in the soul of our customers,
And drives the tune without the words,
And never stops at all.
What do you think of when you see a bird?
We think of freedom, absence of barrier, speed, easiness, friendliness and movement. Everything that defines Easiway.
To make things even better, we added the vibrant color of green mint in our logo to exude the delight of freshness and lightness.
Easiway makes your ground travel a seamless one on your schedule, even across the border between Hong Kong and Shenzhen. We offer premium chauffeured rides and cross-border shuttles that travel in the two regions.
Select time, date, locations and you’re good to go. Easy as 1-2-3. Also, our service is available in Chinese, English, Korean and Japanese so travelling is more approachable. We understand that China can be challenging especially for foreign travelers.
The idea of a bird flew into our minds when one of Easiway’s earliest members gave a beautiful ceramic bird to Kay, our CEO, as a token of “Let’s make this new business fly!” It’s funny how a small act of appreciation can lead to a brand.
The bird’s still dangling in our office window as we speak. It may be small, but it symbolizes why we started this business. We want to make people move as planned.
This logo not only represents the product, but also the culture that its makers breathe in.
It doesn’t matter how old you are, where you’re from or when you joined the team. We love how anyone can bring new ideas to the table and no one will make it seem less important.
It’s lovely how we can also build a new culture of a company aimed at bettering a travelling solution for our customers.
We listen. We share. We communicate. We try hard to keep this culture alive.