After the iOS release of Doors & Dots version 1.0, the easi6 team received some important user feedback. And, although we knew that it would be time-consuming and costly, we stopped the march onward towards an Android OS release and revisited the Doors & Dots UI. Luckily, we had our summer design intern, Derek Nguyen, to help us along the way. Still, however, it was not an easy decision.
So, why did we do it? Take a look. The proof is in the pudding. A strong design speaks for itself, and the right UI can change everything. Just take a look at the new background for the @doorsndots Twitter account. Now, I ask you: Which is more inspiring? A twitter generic – or worse, plain white – background or our current, stylized background? Which has more character and makes you want to learn more?
There’s simply no contest, and the tech startup community knows this well.
As the team at GoodUI eloquently puts it: “A good User Interface has high conversion rates and is easy to use. In other words, it’s nice to both the business side as well as the people using it.”
Simple and irrefutable. Actually, we really recommend that you check out their website, with 20 UI design tips to keep in mind while developing your next app.
The necessity of a good UI is not news, though. Apple has long claimed the high ground in tech ‘design’, and it’s something that they do well. From the 1990’s to today, Apple still competes on the basis of design, as evidenced by their latest campaign: Designed by Apple in California.
Check out this recent commercial:
Pretty sweet right? The power of an expertly-crafted design; it has the ability to change behaviors and, in doing so, change lives.
Speaking of design, interested in getting your very own Doors & Dots desktop background? Our next press release (set for release later this week and accessible on the Doors & Dots website) will include this wallpaper for free, direct download :)